Facebook’s other fear
Away from the talk of how useful Facebook’s new Graph Search will eventually prove to be, this rather dream-like video promoting the service also caught my eye.
It suggests Facebook is as much afraid of the growing misconception of digital dualism, as it is of being seen to invade privacy.
The advert encourages the idea that people who use Facebook are also more social away from the site.
The fundamentally flawed notion that the ‘real-world’ is different and separate to the ‘virtual’ one overlooks the fact the two have always been integrated.
As this advert sets out to make clear, there’s no such thing as complete disconnection.
Facebook is still driving the behaviour and how we experience the world.
We’re still looking at the outdoors as a potential update to share later.
The idea it’s a zero-sum game and time spent on Facebook detracts from time spent in the ‘real-world’ is, as this video aims to demonstrate, fundamentally flawed.
aifnelson
Darryl Sparey
Gaelle Bertrand
Gareth Price
Kris Nordgren
Pingback: Homage to the Following | DisCoverage
Love to read this article,,. Really nice..
I love what you write about… I have nominated you for the Versatile Blogger Award
http://opallaontrails.wordpress.com/2013/01/31/my-two-versatile-blogger-awards/
Very interesting. I now want to log onto Facebook and type in “friends who like to babysit in their free time”.
Reblogged this on gender&media and commented:
the discrepancy between the “idea” usage of Facebook and how most users interact with the website always amazes me. but what really resonates with me, however superficially, is the promotional video contents put out by Facebook (and other big companies like myspace). the quality, the optimism, the surreality, the idealism. it’s all in there.
Very cool video, and even cooler message! Thanks for sharing!