First Impressions of The Second Screen…
I’m not here to eulogise about the ‘second screen revolution’. It has been around long enough for us to see beyond the sparkly novelty of people tweeting as they watch X-Factor or Downton… Read More
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Looking at sponsorship ROI through the prism of social media
We’ve spent a lot of time this year working with the sponsors of the two major sporting events of 2012 – The Euro’s and London 2012; providing integrated media insights across editorial, social… Read More
Silver Tweeters
One of the objectives for this blog is to further the idea that there’s more value in understanding the nature of social media conversations than in merely aggregating them. This is the fundamental… Read More
Where does social media research fit in the mix?
Social media research plays a crucial role in the research mix – uncovering insights that traditional methods cannot. As we talk with more people about how and why it is important to draw… Read More
Me, Myself and We
At the fascinating seminar given by Charles Leadbeater at Flamingo International’s latest big ideas breakfast recently, Charles described a new model of consumerism at play in Western societies: Ultimately, people are still motivated by self-interest but… Read More
People don’t like to be measured, they like to be valued
This has been something of a recurring theme at this Social Media Week, a theme which is at the heart of our approach to social media research. There’s a great deal more value… Read More
More than Monitoring…
image courtesy of Eva-Lotta Lamm There‘s a lot of cat bloopers, Farmville and Lady Gaga on the social web. No doubt about it. People seem to like it. Which is no insignificant thing… Read More
