Samsung was recently crowned the king of the smartphone market by the media after it announced profits had surpassed expectations and doubled in size. Samsung’s results no doubt signify a blow to rivals,… Read More
Can Miley Cyrus damage Apple’s reputation with a single tweet about dropping her iPhone? Absolutely. Can I prove this? Absolutely not. What I won’t attempt to do here is to draw any crude correlation with… Read More
This is the second in our series of monthly posts tracking social media conversations about five of the leading global mobile handset brands (iPhone, Samsung, HTC, BlackBerry and Nokia). We are tracking and… Read More
In a lot of the research we’ve undertaken recently, we’ve noticed some big differences in how consumers perceive a brand to be doing as opposed to how well it actually is doing. The… Read More
This is the first in a series of monthly posts tracking social media conversations about five of the leading global mobile handset brands (iPhone, Samsung, HTC, BlackBerry and Nokia). We will track and identify the key… Read More
