Social Media: human or algorithmic analysis?

by Kris Nordgren

Social media analytics are usually based on numbers. Whatever comment or opinion occurs in the highest volumes is considered an important trend, while low-volume minority opinions are discarded. However, research shows that it… Read More →

People don’t like to be measured, they like to be valued

by danrmiles

This has been something of a recurring theme at this Social Media Week, a theme which is at the heart of our approach to social media research. There’s a great deal more value… Read More →

The Miner and The Thinker

by danrmiles

At Mediatel’s excellent Future of Media Research seminar last Friday, a large part of the panel discussion centred on the epic battle between Data and Research. The general consensus was that the increasing… Read More →