Author Archive

When sentiment is not enough

by

In recent posts, we have explored the value of social media as a source of insight but we wanted to go further and illustrate why insight and customer experience professionals in particular are… Continue reading

Measuring Influence in Healthcare

by

In yesterday’s blog on social media measurement we alluded to the notion of influence in social media. Influence can be measured in many ways and means many different things to different people. How… Continue reading

AMEC Measurement Week – Social media, what, why and how to measure

by

As part of AMEC Measurement Week, we wanted to share our point of view on social media measurement and how social media can support the needs of many departments within a business, beyond… Continue reading

Are empowered patients influencing Doctors today?

by

I have recently been investigating the impact that the internet and social media are having on patient-doctor relationships and conversations. It appears that in the 30 years or so that the internet has… Continue reading

Social trends in business

by

In January 2013 I made three predictions on emerging trends in social media for business. Would Mystic Meg have done any better? Let’s find out… 1. Social media breaks out of the silo… Continue reading

Emerging trends in social media for businesses in 2013

by

With the exception of the Grand National I am not a betting man, however there are some predictions I am willing to put money on coming true in 2013. Having read some 2013… Continue reading