Author Archive

The new market research professional

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Last week, I attended the MRS Conference, which this year was headlined ‘The Shock of the New: Managing change through the application of insight, data, technology and creativity’. As the headline suggests, the… Continue reading

A Google Glass world: the augmented brand experience

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  Imagine a world in which everyone wears Google Glass, a headset that display information about the wearer’s surroundings and allows them to communicate with other people, browse the web, listen to music… Continue reading

The man behind the machine: the (un)changing role of the researcher

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The increasing abundance of consumer-driven data has led to the development and adoption of tools that have the ability to mine, aggregate and make sense of (a large proportion) of this information.  There… Continue reading

The single hero brand: a high-risk strategy?

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Samsung was recently crowned the king of the smartphone market by the media after it announced profits had surpassed expectations and doubled in size. Samsung’s results no doubt signify a blow to rivals,… Continue reading

From Christmas day to the everyday

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This is the second in our series of monthly posts tracking social media conversations about five of the leading global mobile handset brands (iPhone, Samsung, HTC, BlackBerry and Nokia). We are tracking and… Continue reading

Who do you think you are?

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Our online identities are increasingly important – to us and those around us. Once limited by reach and scale, we can now talk to anyone with an internet connection (if they choose to… Continue reading