Author Archive

Share THIS, too!

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Last week Precise sponsored the launch of the CIPR‘s new book on social media – “Share This Too”. It’s the follow-up to 2012’s excellent “Share This”, and is again a collection of short,… Continue reading

Greenshoots at the CIM’s Marketing Confidence Summit

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Last week we attended the Chartered Institute of Marketing‘s Marketing Confidence summit, which was hosted by Bloomberg. And, as someone who works for a company that services the marketing and communications sector, I… Continue reading

When social media grew up

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I recently attended the first in this year’s CIPR Social Summer series of talks, given by Mindshare’s Head of Social Strategy Jed Hallam. The theme of Jed’s talk was “When social media grew… Continue reading

Thoughts on Brand Republic’s Social Brands conference

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Last Friday, the team from Precise attended Brand Republic’s Social Brands conference in London. The conference was packed with marketers from across a range of business, and a range of marketing disciplines, but… Continue reading