Author Archive

2016: Integrating social and digital media insights

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In February 2014, we predicted that companies would gradually move from monitoring to actionable insights from social media. This prediction has come true. Social media data is now a recognised as a trusted… Continue reading

Human vs. Machine: How to work in harmony

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On this blog we have often made the case for human analysis as machines cannot generate the quality insights needed to inform strategic decisions. Yet automation can still unearth interesting data and serve… Continue reading

Influence is not just a numbers game

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The concept of influence Influence has long been the holy grail of social media, with the term being banded around and meaning many different things to different people. Most of the time, the… Continue reading

What role can strategic social listening play in programmatic?

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By @AIFNelson I recently attended the @adtech_london conference with, among others, the objective to learn more about programmatic advertising. More specifically, I wanted to see what role, if any, strategic social listening (SSL)… Continue reading

Using social media to measure passenger satisfaction with their train company

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One of the key applications of social media analysis and measurement, and one that we have explored through a number of posts on this blog, is customer experience. Through a pilot project with… Continue reading

Deriving meaning from social media images

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Continuing our celebration of AMEC Measurement Month (#AMECMM), through case studies around strategic social media listening in action, we wanted to showcase how visual social media posts can be used as a source… Continue reading

Knowing what to say and where to play

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As with the interpretation of any dataset, context is an absolute must-have and it is even more important with social media. We have previously highlighted this as an essential best practice in strategic… Continue reading

Actionable Insights from Big Social Data

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I recently represented Kantar Media at the WPP Data Date Night. Joining me were (amongst others) Facebook, Uber, Amazon and Cannes Lions. Data Date Night is a WPP data community event where WPP-ers… Continue reading