Author Archive

Celebrating the start of AMEC Measurement Month

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Measurement is a significant part of Strategic Social Media Listening and to celebrate the start of AMEC Measurement Month which runs throughout September, we wanted to recap some best practices for using social media… Continue reading

Are you for real? The truth about engagement

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With social media tools promising insights on a plate and being packaged under shiny exteriors, it is easy to believe that a social media campaign has driven engagement by just looking at the… Continue reading

Campaign measurement: How to

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In our continuing series of blogs about Social Media Measurement on the occasion of AMEC Measurement Week, today we are looking at campaign measurement and evaluation through social media. Assessing the success of… Continue reading

Social media insights – what we learnt from our joint experience with Orange

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Six months ago we embarked on an experiment with Orange to help them demonstrate the value of social media as a source of insights within its organisation. It was an experiment on both… Continue reading

A question of trust

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A really interesting revision of the consumer decision process penned by McKinsey grabbed my attention recently, posted via an article called “The funnel is dead: the new consumer journey”. In my experience, few… Continue reading

Who is winning the supermarket social media sweep?

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If you thought this post was going to be about the gameshow that made Dale Winton a household name, I’m sorry to disappoint… Nielsen data published recently shows that supermarkets are pulling back… Continue reading

Insights from the customer comments box

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On how many occasions have you tweeted an organisation or a brand to complain about their service or make a suggestion and not received a response? Were you disappointed? I’m guessing you probably… Continue reading