Author Archive

How to avoid multiple personality brand disorder: a look at Virgin Trains


During last month’s stormy weather, Virgin Trains tweeted a message to its customers to “ABANDON ALL TRAVEL”. This didn’t just get the attention of its followers who re-tweeted and replied in considerable numbers,… Continue reading

Social Media: human or algorithmic analysis?


Social media analytics are usually based on numbers. Whatever comment or opinion occurs in the highest volumes is considered an important trend, while low-volume minority opinions are discarded. However, research shows that it… Continue reading