The imperceptible impact of social media on our everyday lives

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“The essence of ultimate decision remains impenetrable to the observer – often, indeed, to the decider himself” – John F. Kennedy In her last blog post, Gaelle wrote about the impact our friends… Continue reading

A question of trust

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A really interesting revision of the consumer decision process penned by McKinsey grabbed my attention recently, posted via an article called “The funnel is dead: the new consumer journey”. In my experience, few… Continue reading

Clustering, Tolstoy and the “real world”

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“At the approach of danger there are always two voices that speak with equal force in the heart of man: one very reasonably tells the man to consider the nature of the danger… Continue reading

First Impressions of The Second Screen…

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I’m not here to eulogise about the ‘second screen revolution’. It has been around long enough for us to see beyond the sparkly novelty of people tweeting as they watch X-Factor or Downton… Continue reading

Which newspaper is the real social media success story?

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A recent report in Press Gazette revealed that The Economist had the most Facebook likes amongst UK publications and, back in March, The Wall used it as an example of a social media success story within the… Continue reading

Finding the story within: why size doesn’t always matter

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In a recent column in the Evening Standard, Rosamund Urwin commented on the findings of a Which? survey which discovered that 11% of the public trusted bankers. She made the slightly tongue-in-cheek point… Continue reading

A Google Glass world: the augmented brand experience

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  Imagine a world in which everyone wears Google Glass, a headset that display information about the wearer’s surroundings and allows them to communicate with other people, browse the web, listen to music… Continue reading

Is the emotional realism of the internet the dramatic expression of the power structure of our age?

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A recent Adam Curtis lecture explored the idea that, since the advent of the internet, all we have is our own experiences and our circle of friends and we don’t believe in the… Continue reading

Digital accountability and the increasingly demanding consumer

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Have you had a bad experience with a company recently and your first instinct was to use social media to convey how angry you were? In the past, we’d write a letter of… Continue reading

Looking at sponsorship ROI through the prism of social media

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We’ve spent a lot of time this year working with the sponsors of the two major sporting events of 2012 – The Euro’s and London 2012; providing integrated media insights across editorial, social… Continue reading

Taking social media research beyond brand tracking

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I’ve written in the past about how social media offers researchers the opportunity to do more than just track brand mentions and I thought it would be useful to follow this up with… Continue reading

Silver Tweeters

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One of the objectives for this blog is to further the idea that there’s more value in understanding the nature of social media conversations than in merely aggregating them. This is the fundamental… Continue reading

Teenage kicks right through the web

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I recently wrote about ‘digistalgia’ and the idea that the hyper-documentation of our lives through social media is ushering in accelerated nostalgia amongst teenagers. I thought it would be interesting to build on… Continue reading

‘Digistalgia’: has social media shaped teen attitudes to brands?

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I think, or at least imagine, it has always been the case that a shorter passage of time need pass before nostalgic tendencies develop in younger people. To a teenage girl, a few… Continue reading

It’s just another brick in the (research) wall

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Two criticisms that we often face when discussing the effectiveness of social media research with clients are: i)  People only post in very particular situations (so we’re effectively only capturing opinions expressed in… Continue reading

The man behind the machine: the (un)changing role of the researcher

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The increasing abundance of consumer-driven data has led to the development and adoption of tools that have the ability to mine, aggregate and make sense of (a large proportion) of this information.  There… Continue reading

Could a ‘social media poll’ prove to be dangerous?

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With the London Mayoral election just around the corner, and, on the other side of the Atlantic, the race for the Presidency fast approaching, I have no doubt we’ll see even more agencies… Continue reading

The single hero brand: a high-risk strategy?

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Samsung was recently crowned the king of the smartphone market by the media after it announced profits had surpassed expectations and doubled in size. Samsung’s results no doubt signify a blow to rivals,… Continue reading

People don’t really know why they do what they do

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According to Nielsen’s latest ‘Global Trust in Advertising’ report word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of information for buying decisions. In… Continue reading

Where does social media research fit in the mix?

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Social media research plays a crucial role in the research mix – uncovering insights that traditional methods cannot. As we talk with more people about how and why it is important to draw… Continue reading

The silent brand

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“People don’t want to talk about brands, they want to talk about their lives” – Global Head of Social, OgilvyAction If you’re interested in social media, I imagine at some point you’ve read… Continue reading

Me, Myself and We

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At the fascinating seminar given by Charles Leadbeater at Flamingo International’s latest big ideas breakfast recently, Charles described a new model of consumerism at play in Western societies: Ultimately, people are still motivated by self-interest but… Continue reading

Miley takes a bite out of Apple

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Can Miley Cyrus damage Apple’s reputation with a single tweet about dropping her iPhone? Absolutely. Can I prove this? Absolutely not. What I won’t attempt to do here is to draw any crude correlation with… Continue reading

From Christmas day to the everyday

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This is the second in our series of monthly posts tracking social media conversations about five of the leading global mobile handset brands (iPhone, Samsung, HTC, BlackBerry and Nokia). We are tracking and… Continue reading

Who is winning the supermarket social media sweep?

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If you thought this post was going to be about the gameshow that made Dale Winton a household name, I’m sorry to disappoint… Nielsen data published recently shows that supermarkets are pulling back… Continue reading

The perception of brand momentum is increasingly becoming a reality

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In a lot of the research we’ve undertaken recently, we’ve noticed some big differences in how consumers perceive a brand to be doing as opposed to how well it actually is doing. The… Continue reading

People don’t like to be measured, they like to be valued

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This has been something of a recurring theme at this Social Media Week, a theme which is at the heart of our approach to social media research. There’s a great deal more value… Continue reading

Who’s afraid of the big Other? The interpassivity of social media

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A (slightly irreverent) look at the ‘professional’ Twitter user Following on from Claire Moon’s fascinating take on how we present ourselves online, I think it’s important to reiterate the point that any insights… Continue reading

Who do you think you are?

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Our online identities are increasingly important – to us and those around us. Once limited by reach and scale, we can now talk to anyone with an internet connection (if they choose to… Continue reading

Insights from the customer comments box

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On how many occasions have you tweeted an organisation or a brand to complain about their service or make a suggestion and not received a response? Were you disappointed? I’m guessing you probably… Continue reading

When mobile tribes go to war

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This is the first in a series of monthly posts tracking social media conversations about five of the leading global mobile handset brands (iPhone, Samsung, HTC, BlackBerry and Nokia). We will track and identify the key… Continue reading

The Miner and The Thinker

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At Mediatel’s excellent Future of Media Research seminar last Friday, a large part of the panel discussion centred on the epic battle between Data and Research. The general consensus was that the increasing… Continue reading

Twitter and the parasitic press

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We did some research at Precise recently which looked at when and why the media reported news as a ‘Twitter storm’. We discovered that, in many cases, the media was including the public’s response to… Continue reading

More than Monitoring…

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image courtesy of Eva-Lotta Lamm There‘s a lot of cat bloopers, Farmville and Lady Gaga on the social web. No doubt about it. People seem to like it. Which is no insignificant thing… Continue reading