Measurement is a significant part of Strategic Social Media Listening and to celebrate the start of AMEC Measurement Month which runs throughout September, we wanted to recap some best practices for using social media… Continue reading
In January 2013 I made three predictions on emerging trends in social media for business. Would Mystic Meg have done any better? Let’s find out… 1. Social media breaks out of the silo… Continue reading
A really interesting revision of the consumer decision process penned by McKinsey grabbed my attention recently, posted via an article called “The funnel is dead: the new consumer journey”. In my experience, few… Continue reading
