In February 2014, we predicted that companies would gradually move from monitoring to actionable insights from social media. This prediction has come true. Social media data is now a recognised as a trusted… Continue reading
On this blog we have often made the case for human analysis as machines cannot generate the quality insights needed to inform strategic decisions. Yet automation can still unearth interesting data and serve… Continue reading
The concept of influence Influence has long been the holy grail of social media, with the term being banded around and meaning many different things to different people. Most of the time, the… Continue reading
By @AIFNelson I recently attended the @adtech_london conference with, among others, the objective to learn more about programmatic advertising. More specifically, I wanted to see what role, if any, strategic social listening (SSL)… Continue reading
One of the key applications of social media analysis and measurement, and one that we have explored through a number of posts on this blog, is customer experience. Through a pilot project with… Continue reading
Continuing our celebration of AMEC Measurement Month (#AMECMM), through case studies around strategic social media listening in action, we wanted to showcase how visual social media posts can be used as a source… Continue reading
As with the interpretation of any dataset, context is an absolute must-have and it is even more important with social media. We have previously highlighted this as an essential best practice in strategic… Continue reading
Measurement is a significant part of Strategic Social Media Listening and to celebrate the start of AMEC Measurement Month which runs throughout September, we wanted to recap some best practices for using social media… Continue reading
With social media tools promising insights on a plate and being packaged under shiny exteriors, it is easy to believe that a social media campaign has driven engagement by just looking at the… Continue reading
I recently represented Kantar Media at the WPP Data Date Night. Joining me were (amongst others) Facebook, Uber, Amazon and Cannes Lions. Data Date Night is a WPP data community event where WPP-ers… Continue reading
In recent posts, we have explored the value of social media as a source of insight but we wanted to go further and illustrate why insight and customer experience professionals in particular are… Continue reading
Guest Post from Dr Ruth Page Dr Ruth Page is a lecturer in the School of English at the University of Leicester and has research interests in the use of stories in social… Continue reading
“Whatever happened to all those heroes?” barked The Stranglers in 1977, a time when politics in pop music rubbed shoulders with The Muppets and John Travolta in what was then quaintly referred to… Continue reading
“When angry, count four. When very angry, swear.” ― Mark Twain When people are angry they want to be heard, and nowhere is this more apparent in the digital world than on social media.… Continue reading
In our continuing series of blogs about Social Media Measurement on the occasion of AMEC Measurement Week, today we are looking at campaign measurement and evaluation through social media. Assessing the success of… Continue reading
In yesterday’s blog on social media measurement we alluded to the notion of influence in social media. Influence can be measured in many ways and means many different things to different people. How… Continue reading
As part of AMEC Measurement Week, we wanted to share our point of view on social media measurement and how social media can support the needs of many departments within a business, beyond… Continue reading
I have recently been investigating the impact that the internet and social media are having on patient-doctor relationships and conversations. It appears that in the 30 years or so that the internet has… Continue reading
Six months ago we embarked on an experiment with Orange to help them demonstrate the value of social media as a source of insights within its organisation. It was an experiment on both… Continue reading
During last month’s stormy weather, Virgin Trains tweeted a message to its customers to “ABANDON ALL TRAVEL”. This didn’t just get the attention of its followers who re-tweeted and replied in considerable numbers,… Continue reading
In January 2013 I made three predictions on emerging trends in social media for business. Would Mystic Meg have done any better? Let’s find out… 1. Social media breaks out of the silo… Continue reading
Last week Precise sponsored the launch of the CIPR‘s new book on social media – “Share This Too”. It’s the follow-up to 2012’s excellent “Share This”, and is again a collection of short,… Continue reading
I was invited to take part in a debate for Research Magazine recently. The question posed was whether social media research can ever be a replacement for traditional methodologies. My opinion is that social… Continue reading
Last week we attended the Chartered Institute of Marketing‘s Marketing Confidence summit, which was hosted by Bloomberg. And, as someone who works for a company that services the marketing and communications sector, I… Continue reading
Riding the tube this morning, I overheard a conversation between two young women about how they use different social networks (which was fortuitous because I haven’t laid down a social marker longer than… Continue reading
Two articles caught my attention this week. One of which you may have already read and the other, you probably haven’t. They both examined the individual appeal of different social networks. The in-crowd… Continue reading
“A work of art is something produced by a person, but is not that person – it is of her, but is not her. It’s a reach, really – the artist is trying… Continue reading
The Huffington Post recently published an article headlined, ‘Why You Shouldn’t Bother Instagramming At The Beach‘. It revealed there were more than 19 million uses of the #beach hashtag on Instragram. Apparently this… Continue reading
Snapchat published a fascinating blog post on their site last week, written by their new researcher, Nathan Jurgenson. In it, Jurgenson examined how we’ve built a “particular, and peculiar, orientation to time: an… Continue reading
BrainJuicer’s Tom Ewing wrote a blog post today about how the way we listen to music could change. He envisioned people will soon have “attention regimes, in the way they follow dietary regimes… Continue reading
The Guardian recently used a useful analogy to explain the difference between content and metadata. Content being the letter and metadata the envelope. So, for example, in an email the “to”, “from” and… Continue reading
I recently attended the first in this year’s CIPR Social Summer series of talks, given by Mindshare’s Head of Social Strategy Jed Hallam. The theme of Jed’s talk was “When social media grew… Continue reading
“All polls of opinion must be superficial. They reveal the top of what people think organized into common sense. What people really think is always partly hidden” – Susan Sontag Terrence Malick’s The Tree… Continue reading
I’ve been fortunate enough to spend the past year-and-a-half sitting next to an incredibly talented researcher. During those 18 months, we frequently shared articles and exchanged ideas; often discussing them at length. I… Continue reading
Last week, I attended the MRS Conference, which this year was headlined ‘The Shock of the New: Managing change through the application of insight, data, technology and creativity’. As the headline suggests, the… Continue reading
I spent part of this weekend in (virtual) attendance at an academic conference in New York. ‘Theorizing the Web’ brought together scholars, journalists, artists, and commentators to examine the impact new digital technologies are having on… Continue reading
Last Friday, the team from Precise attended Brand Republic’s Social Brands conference in London. The conference was packed with marketers from across a range of business, and a range of marketing disciplines, but… Continue reading
(this article has since been featured on The Huffington Post) If you live outside the UK, or don’t have a passing interest in football, you may have missed the recent ‘ball boy scandal’ which… Continue reading
“If you couldn’t say it in less than 10 seconds, it wasn’t heard because it wasn’t aired” – Michael Dukakis, 1988 Presidential candidate By the time you’ve finished reading this sentence, almost six… Continue reading
Social media analytics are usually based on numbers. Whatever comment or opinion occurs in the highest volumes is considered an important trend, while low-volume minority opinions are discarded. However, research shows that it… Continue reading
As regular readers of the blog will know, we’re strong critics of those who separate the online and offline into distinct and independent realities (something Nathan Jurgenson coined as ‘digital dualism’ back in… Continue reading
“The writer either has a meaning and cannot express it, or he inadvertently says something else, or he is almost indifferent as to whether his words mean anything or not. This mixture of… Continue reading
Away from the talk of how useful Facebook’s new Graph Search will eventually prove to be, this rather dream-like video promoting the service also caught my eye. It suggests Facebook is as much… Continue reading
With the exception of the Grand National I am not a betting man, however there are some predictions I am willing to put money on coming true in 2013. Having read some 2013… Continue reading
